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I love those little catalogues that come through the post full of 'innovative' gadgets that promise to improve your life beyond measure for just £9.99 + p&p. It's not just the thought that somebody out there can find a use for battery powered socks or a gas fuelled lemon squeezer that fascinates me. I also like the imaginative descriptions which aim to make the smallest thing sound like a huge advantage. |
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This set top TV aerial has been dressed up to give the impression that it can pick up satellite signals. The description makes the fact that it can't sound like a positive advantage. It's masterful, I have nothing but admiration for the half dozen marketing executive who sat round with coffee and biscuits brainstorming this one. |
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Let's look at the claims a little more closely:
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Despite all the above, I was tempted to send off my £5 plus £3.95p&p. Imagine how jealous visitors would be when they saw this amazing piece of technology displayed atop my TV - and when I let slip in conversation that I don't pay satellite charges because I can't pick up satellite signals friends and relatives would be begging me to tell them where I got it. |
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But then I thought 'hell no - this is WoodyHill, I'm sure I can make one of those'. So, armed with the hot glue gun. |